How a US Electronics Company Grew Revenue 35% by Unlocking Latin America
See how iTransfr helped a consumer electronics exporter capture millions in lost Latin America business by offering faster, lower-cost payment options.
The Challenge
$250M electronics exporter losing Latin America business
A major US consumer electronics exporter based in Miami was dominating North American and Asian markets with $250M+ in annual sales. But they had a blind spot: Latin America. Despite massive demand from distributors in Brazil, Colombia, Mexico, and Argentina, they kept turning away business.
The problem? Latin America clients wanted to pay through faster, lower-cost channels rather than traditional bank wires, which were expensive and slow. The US company had a strict bank wire only policy, no infrastructure to accept alternative payment methods, and a CFO who was reluctant to change. Meanwhile, competitors were capturing millions in lost business.
- $85M+ in Latin America deals lost to competitors annually
- 2-day wire delays causing missed shipping windows
- Latin America clients paying 3-5% in wire transfer fees
- No cross-border payment infrastructure beyond standard banking
Results After 12 Months
The electronics company transformed their Latin America business
Total company revenue increase
Previously lost business captured
Latin America distributor satisfaction
Faster than traditional wires
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